Karen Millen launches retail technology concept store in Shoreditch


International fashion house, Karen Millen, has launched a retail technology concept store in Shoreditch.

In partnership with Retail Assist and a number of emerging tech firms the pop-up, called Nexpo, showcases existing technology in Karen Millen stores such as wearable tech for store assistants and payment analytics, as well as a range of the latest technologies coming to market. This includes time-delay mirrors that allow customers to film and share videos of themselves trying on clothes, store heat mapping and RFID tagging garments to help retailers track their stock’s performance.

Visitors to the store will have the opportunity to browse and shop the latest Karen Millen collections while testing the state-of-the-art technology, providing rich analytics to help design the ultimate in-store experience.


New in-store technologies

Charlotte Ellis, customer director at Karen Millen, said: “It is fantastic to see progressive technology together in this environment with elements of the technology on show in this pop-up already being used in Karen Millen stores. This pop-up brings it all together in one place alongside new tech innovations, helping us create a highly engaging and differentiated client experience. We’re really excited about the potential for this emerging technology as a key part of our continued ambition to a leading accessible luxury fashion brand.”

Alex Broxson, head of marketing at Retail Assist, said: “Unlike so called ‘stores of the future’ most of the tech featured in the store is being trialled and tested already by retailers across the world. But, it hasn’t yet been introduced all together in one space, providing a singular, seamless customer shopping journey. That’s Nexpo’s critical difference.”

“The technology showcased at Nexpo will support retailers to achieve higher sales, wider market share and help better understand customers now and in the future.”