Keejays launches two new Goldfish Brand Sauces


Keejays, which has been making speciality sauces and pastes for professional and home kitchens since 1985, is launching two brand new sauce concentrates to its Goldfish Brand range for 2021; Sweet & Sour and Piri Piri.

Goldfish Brand curry sauce concentrates have been a favourite amongst curry-loving Brits for over 35 years – these two brand new sauces are the company’s first venture into a non-curry-based concentrate sauces. Using the same principle as their signature range, both the Sweet & Sour and Piri Piri come as a concentrated roux that just require water and heat to bring the flavours to life. It’s as simple as one, two, three!

Goldfish Brand Sweet & Sour Sauce has been carefully crafted to have an ideal balance of sweetness coupled with a piquant vinegar hit that this Chinese takeaway favourite is well-loved for. Perfect for re-creating as a family fakeaway, the Goldfish Brand Sweet & Sour Sauce is perfect served with everything from pork and chicken, to scamp, tofu and even drizzled over a simple supper of rice and veg.

Goldfish Brand Piri Piri Sauce ventures outside of the brand’s classic Chinese roots. Originating from Southern Africa, this Piri Piri sauce is packed full of flavour; the earthy sauce has everything from hints of fresh citrusy lemon, heat from red chilli, smoked paprika, onion and garlic, and a touch of spearmint for freshness. All layered on top of a rich tomato base. Perfect on chicken, halloumi, roasted veg and so much more.

With an RRP of £2.65 and each pot serving eight portions, the new Goldfish Brand sauces not only taste great but are good for the wallet too.

Sammy Lee, CEO and Owner of Keejays Ltd, said: “We love sauces – and it’s a good job too, as we have been making them since my father, Mr Kee Wah Lee, founded Keejays in 1985. Since then, we have continued to grow and expand our collection in line with people’s developing – and increasingly explorational – tastes. The launch of our two new sauces – Sweet & Sour and Piri Piri – is the next step in our hopefully long journey.

“A new way for home cooks to create two very popular takeaway sauces for the best fakeaway around. The team here at Keejays has worked hard to create innovative, restaurant-quality and, most importantly, delicious products. We’re incredibly proud of our two new creations and we can’t wait for our loyal Goldfish Brand fans and new cooks to try them.”

The Goldfish Brand Sweet & Sour Sauce and the Goldfish Brand Piri Piri Sauce, both RRP £2.65, are rolling out into independent shops across the UK, and are available on