Keele University Students’ Union (SU) has teamed up with the Co-op to transform the existing campus store and better serve students, staff and visitors to the campus.
The existing store has undergone an extensive refurbishment and has relaunched as Staffordshire’s first Co-op franchise store ahead of the new academic year starting.
The store is operated by Keele SU and provides employment opportunities for students and members of the student union, creating many new jobs.
Shoppers will be able to stock up on essentials and find new everyday favourites with a wide-range of bakery products, food-to-go, an enhanced chilled, fresh and frozen range, meal ideas, award-winning wines, ready meals and pizzas, free-from, vegan and plant-based alternatives, and Fairtrade products.
The store also has a large number of self-service tills for further ease, speed and convenience.
Students who are TOTUM cardholders – the new name for NUS extra – receive a 10% discount at the Co-op.
A funding boost is also provided locally through Co-op’s Membership scheme. Membership of the Co-op unlocks additional value through in-store offers, and sees Members rewarded with 2p in every pound they spend on Co-op branded products which is added to their own personal Membership account balance. The Co-op also donates the same amount to local causes.
Martin Rogers, head of new channels at Co-op, said: “Our university franchise stores are a great opportunity for us to grow our brand, share our values, and get our products into the hands of the next generation of customers and members and as the exclusive retail grocery store franchise partner for The National Union of Students (NUS) and we’re already serving c.150k students up and down the country. We’re delighted to add Keele to our ever-growing portfolio and to welcome these students and community.”
Sarah Ellis, CEO at Keele University Students’ Union said “The opening of the Co-op store is a fantastic addition to the campus for the students and greater community at Keele. It will offer a diverse range of products with students benefiting from student discount and anyone else able to use the Co-op membership discount. It has taken a tremendous of effort from all of our partners to get us to this stage and I’m so excited to start welcoming our valued customers back in store.”
Stuart Mackay, Co-op member pioneer co-ordinator said: “The Co-op prides itself on connecting with and supporting the local communities around every branch so we are able to support causes that matter most to the members who use our stores. We’re very excited to see this store launch to serve our student community are eager and to support initiatives in and around Newcastle-Under-Lyme as well as starting a brand new relationship with Keele village and learning about what is important to the residents who will benefit from a Co-op store in their neighbourhood.”
Co-op has around 4.6M active Members, and alongside Food, it operates: Co-op Funeralcare, Insurance and Legal Services. More information about the benefits of Co-op Membership is available by visiting https://www.coop.co.uk/membership