Kellogg’s has joined Manchester United player Marcus Rashford’s ‘Child Food Poverty Taskforce’ to try and stop childhood food insecurity. Last year, research from Kellogg’s found that one in nine children goes to school with an empty tummy and the effect of this is a loss of education with children missing out on critical learning time. A third of teachers in schools in areas of high deprivation said they noticed a child at their school was hungry.
Working alongside other major retailers (including Tesco, ASDA, Co-op and Iceland), Kellogg’s is partnering with Marcus to ask government to act. The taskforce has made three policy recommendations of the National Food Strategy – including the expansion of free school meals, ensuring holiday provision for those on school meals and increasing the value of Healthy Starts vouchers.
Kellogg’s has spent more than 20 years trying to tackle childhood hunger, through its support for school breakfast clubs and food banks.
Chris Silcock, Kellogg’s managing director, said: “It can’t be right that children start the day hungry. That’s why for the past twenty years we’ve been trying to do our bit to tackle childhood food insecurity by supporting school breakfast clubs and food banks. And it’s why we are lending our support to Marcus’s campaign.”