KellyDeli, owner of the international sushi franchise Sushi Daily, has donated 30,000 products to charitable food distributor FareShare.
The products included Roasted Edamame, Wasabi Peanuts & Chilli Rice Crackers. This is the franchise’s third food waste initiative after introducing end-of-day price reductions in 2019 and its ‘Forgotten Ends’ product, in partnership with Action Against Hunger, earlier this year.
KellyDeli’s UK managing director Ian Roberts commented: “We are acutely aware of the amount of people in need in the UK and we wanted to do our bit to help. We’ve been looking at our stock and assessing how much we could donate, and we’re delighted to have been able to part with so much.
“We chose FareShare as it takes good quality surplus food to almost 11,000 charities and community groups, so our delicious Japanese snacks will be available across the country. This donation is part of our wider business strategy to engage our customers and employees in the fight to end hunger.”
The stock was redistributed through FareShare’s network of charities and community groups such as homeless hostels, domestic violence refuges, food banks and hospices. The organisations they supply food to are places that provide life changing support, as well as lunch and dinner.
FareShare commercial director Alyson Walsh said: “A big thank you to KellyDeli for their generous donation of 30,000 products which will go a long way to help us deliver food to our network of charities and community groups. During this crisis, support from our food partners is more important than ever in helping FareShare tackle food hunger across the UK.”
Sushi Daily also became the first sushi brand to unveil new 100 per cent recyclable and recycled packaging in January this year.
For more information, or to find your nearest Sushi Daily counter, please visit www.sushidaily.com.