KellyDeli, owner of international sushi franchise Sushi Daily, has partnered with rugby legend Jonny Wilkinson to launch two kombucha health drinks at its counters in Waitrose stores across the UK.
No.1 Living Kombucha is a living, unpasteurised drink inspired by the former England World Cup winner.
Packed full of live cultures it is created by fermenting tea and billed as a tasty alternative to sweet fizzy drinks, coffee or alcohol – and is good for gut health.
KellyDeli’s UK managing director Ian Roberts commented: “Sushi Daily as a brand has always been connected with healthy food choices and so bringing No.1 Living Kombucha to our 95 counters in Waitrose stores across the UK is a wonderful addition for our loyal customers.
“Kombucha is growing in popularity around the world and the fact this product is developed and promoted by a sporting legend and role model such as Jonny Wilkinson is exciting. We are delighted to partner with him.”
Wilkinson, who famously scored the winning drop-kick in the last minute of the World Cup Final against Australia in 2003, added: “As a professional athlete I quickly realised that our bodies are the result of what we eat and drink. When we improve the quality of what goes in, we automatically improve our wellbeing.
“I believe that even the smallest changes to our diet can help to us to tune in with ourselves and the world around us, and No.1 Kombucha is inspired by this idea.
“So, I’m delighted No.1 Kombucha will now be available through Sushi Daily which shares our vision of healthy eating and living.”
Sushi Daily, a KellyDeli brand with over 800 counters in 11 countries, will stock two flavours of No.1 Kombucha in the UK: Ginger Kombucha with Turmeric, and Raspberry Kombucha with Pomegranate. Both will retail at £2.10 for a 250ml can.