KellyDeli, owner of the renowned sushi franchise, Sushi Daily, has partnered with international charity, Action Against Hunger, to help tackle food poverty in a vegetable-focused campaign marking the launch of its new vegetarian menu.
For every product sold from the new range, recently launched in 11 countries, the equivalent of 20p will be donated towards KellyDeli’s ambitious target to raise €450,000 by the end of 2023. All proceeds will be used to help families grow and sell vegetables in some of the world’s most vulnerable communities.
Available all year round, the new menu showcases a selection of vegetarian delights, priced at £8.95, including four Veggie California Makis, four Veggie Verde Makis, four Spicy Veggie Rolls, four Veggie Crunch Rolls, two Avocado Makis and two Cucumber Makis.
KellyDeli’s corporate responsibility manager Celine Ricord, said: “The launch of this new menu allows us to increase our vegetarian offering, which is a clear ambition for Sushi Daily, to reduce our carbon footprint while providing vegetables to some of the most deprived communities to help tackle hunger and promote a balanced diet.”
This initiative is the most recent in a series of partnerships from KellyDeli with Action Against Hunger. Previous drives included the launch of Forgotten Ends; a product made from the end pieces of sushi rolls which would otherwise go to waste, and the #passitwiththechops Instagram campaign to mark World Food Day last year.
Alison McNulty, director of operations at Action Against Hunger, commented: “We are incredibly grateful to KellyDeli for its fantastic support. This wonderful initiative will mean that when people choose vegetables, they will also be helping to grow vegetables.
“The money raised through the vegetarian menu will provide the seeds, tools, and expertise needed to support vulnerable communities in establishing vegetable gardens and growing more vegetables – a cornerstone of a healthy diet and a critical weapon in the fight against malnutrition.”
Action Against Hunger has led the global movement to end world hunger for more than 40 years, with teams working in just under 50 countries to implement programmes which tackle the causes and effects of hunger including nutrition, water, sanitation and mental health.