As of Tuesday 12 October, this one-of-a-kind ‘Ready to Feed’ baby milk will be available to purchase from the Kendamil website (www.kendamil.com). A batch of 24 costs £23.95, equating to less than £1 per bottle. The product’s shelf-life is 12 months, surpassing other brands offering just nine months.
This unique recipe is kinder to babies and the planet. Kendamil’s ‘Ready to Feed’ formula comprises of natural cow’s milk mixed with healthy essential acids. Crucially, it’s rich in algal oil — a pure marine algae substitute for fish oil. This sets Kendamil apart from other leading formula brands, which favour fish oil given its low cost — despite it being an allergen. Contrastingly, algal oil boasts essential Omega-3 fatty acids like DHA so children may enjoy its benefits to brain, heart and visual development.
Better yet, algal oil is accessible and sustainable. By going straight to the source of Omega-3, Kendamil is supporting the recovery of marine ecosystems and fish populations. There’s no trace of palm oil in the ‘Ready to Drink’ baby milk either, as studies have suggested it may hinder a child’s ability to absorb vital fats and minerals. Its production also devastates rainforests.
CEO and founder of Kendamil, Ross McMahon, commented: “Parents associate Kendamil with quality and sustainability, so have long asked us to develop a ‘Ready to Feed’ offering. We’re proud to answer this need with a UK-first — a ‘Ready to Feed’ baby milk that’s uniquely free from fish oil and palm oil, unlike other leading formula brands. Because we won’t compromise our formulations or jeopardise the environment to cut costs.
“We support the nation’s mums and dads at every step of their parenting journey. As parents ourselves, we recognise that a child’s early years are precious so our ‘Ready to Feed’ milk gives you time back to spend nurturing the next generation.”