KETTLE Chips launches globally-inspired new Ridge Cut range


KETTLE Chips globally-inspired new Ridge Cut range

Launching with three seasonings, the new KETTLE Ridge Cut range will be available nationwide from September. Inspired by the biggest and best flavours from across the globe, Chinese Spare Ribs, Barbecue Beef Brisket and Jalapeño Jack offer huge taste impact to complement the big bite of the ridge cut range. As with the whole KETTLE range, the new ridge products are made using only real food ingredients and are available in sharing packs with a handy pack Barbecue Beef Brisket following in October.

Crucially, KETTLE’s new Ridge Cut chips are made by freshly slicing whole potatoes rather than reforming potato. This gives that signature KETTLE crunch and carves out extra surface area for seasoning to cover for a big taste impact.

KETTLE Chips’ innovation chef, Phil Hovey says “Having the chance to create the brand new Ridge Cut range for KETTLE was a fun one. Ridge chips are always associated with big flavours but I wanted to produce a “KETTLE does it better” look at BBQ, bringing the real food ingredients and exciting cooking techniques into an area that has always been dominated by a fairly generic sweet, sharp Texas BBQ sauce. Barbecue is a cooking technique found the world over and experimenting with new techniques, smokes and woodchips is becoming increasingly popular here in the UK. Whilst each country has a favourite barbecue dish, ultimately, each utilises the same basic process whether it’s low and slow smokers in the Deep South, fiery Braais in South Africa or the precision cooked Yakatori of Japan.

I’ve been inspired and played on a few of my favourite flavours; smoky barbecue beef brisket, sweet & sticky Chinese ribs and you’ve got to have creamy melted cheese & fleshy, acidic Jalapeños.”

This is the second new launch in an exciting year for the team at KETTLE Chips, following the summer launch of the new Discoveries range and April and May’s successful TV and online advertising campaign highlighting the real food credentials of KETTLE Chips.

Senior brand manager Kizzy Beckett says: “It’s an incredibly exciting time for the KETTLE Chips brand. Our goal is to create real food seasonings which consumers will love and which will continue to attract new shoppers to the brand. The overwhelmingly positive response we’ve seen to our advertising and our continuous product innovation make us a must stock – a position we’re really proud of.”