KeyStore invests in branded face masks for retailers across Scotland and north of England

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Retailers and their staff across Scotland and the north of England are leading by example as they reiterate the importance of wearing a face covering in-store by donning KeyStore-branded face masks.

Working with Glasgow-based wholesaler JW Filshill, retailers have been pressing home the hygiene confidence and social distancing message in their stores since the first lockdown in March. The new face coverings build on that and the more recent mandatory legislation in both Scotland and England which means that the wearing of face masks or face coverings is now compulsory.

Masks are available in the distinctive colours of both the KeyStore and KeyStore More brands. Staff at JW Filshill’s headquarters at Hillington have been issued with Filshill-branded masts.

Craig Brown, chief sales and marketing officer at JW Filshill, said: “We were very quick off the mark to provide retailers with Perspex sneeze screens at tills and social distancing floor vinyls for KeyStore More and KeyStore outlets – to provide hygiene safety reassurance for staff but also peace of mind for the increasing number shoppers who were choosing to shop locally at the start of lockdown.

“We made hand sanitiser available for customers to use when they enter and exit stores and have continued to work with our retail customers to ensure that the safety, health and wellbeing of all our staff and shoppers is front of mind. The new branded face masks are an extension of that support and send out a very strong message that our stores continue to offer a safe environment for staff and their customers.”

Mr Brown said that with independent retailers still very much on the frontline of the Covid-19 pandemic and staff classed as key workers – and with various local restrictions likely to be imposed for the foreseeable future, often at short notice – it was crucial that stores remained vigilant all times.

“We are at the end of the phone should any of our retail customers need additional help or support during the pandemic,” he said. “Our teams continue to help customers deal with the additional challenges they are faced with on a daily basis as a result of Covid and the positive feedback we’ve had from them after receiving the new masks is typical of the retailers who have continued to go the extra mile to support their communities during these unprecedented times.”

Bespoke social media posts and videos for retailers to use on their own Facebook pages have also been provided.

JW Filshill, one of Scotland’s oldest independent food and drink wholesalers with a turnover of £155 million, supplies over 190 KeyStore convenience stores across Scotland and the north of England. Plans are progressing to relocate to a brand new, purpose-built distribution centre near Glasgow Airport.