KFC UK & Ireland has teamed up with AIRTAG, a leading provider of mobile shopping solutions, to launch the fast food chain’s first mobile and web app for ordering and payments called KFC Fast Track.
KFC is using AIRTAG’s Airshop Solution, a platform that enables proximity retailers to launch branded, interactive mobile and web apps for advanced ordering and payments. Starting immediately, KFC will be piloting Airshop in 10 restaurants across the UK, which is a centre for international trial and rollout of technology-based solutions. The app is available for iPhone users now and the web app is soon to be available for all connected devices.
According to AIRTAG, the KFC Fast Track app comes equipped with advanced features for a seamless ordering experience; geolocation to easily locate the nearest KFC; mobile and web ordering and payment capabilities; a mobile check-in feature for in-store order recall and a customer account so users can store ordering history, favourite products and payment details for one click payments.
“Our customers lead increasingly busy lives and KFC Fast Track is focused on helping them order, pay for and collect their food faster than ever before, delivering a great experience throughout,” said Paul Borrett, IT director of KFC UK & Ireland.
“We look forward to working closely with AIRTAG and adding many more innovative features to KFC Fast Track in the coming months.”
The customer journey snapshot:
- Download the iPhone app in the app store
- Select the closest or preferred ordering location from a geolocated list of KFCs with the service
- Compile an order by selecting desired products and pay by credit card
- After the order is paid for, check your device for a QR code and order confirmation number for order pick up at KFC
KFC Fast Track users can pick up their order any time on the day an order is placed. Upon arrival at the selected ordering location, the user will do a mobile check-in to let KFC staff know they are present in the store. After doing the mobile check in, the user gets to skip the line and proceed directly to a unique checkout dedicated specifically to KFC Fast Track users. In the near future, KFC Fast Track will include geofencing so users can do the mobile check-in before even arriving at the restaurant.
“To launch a mobile ordering and payment app for Yum! Restaurants International [KFC’s parent company] is a real milestone for AIRTAG. KFC Fast Track will renew the ordering experience in a way that meets new consumer demands for efficiency onset by the increasing importance of multi-channel commerce shopping,” said Jérémie Leroyer CEO and co-founder of AIRTAG.
“We are very pleased to work with KFC in carving out a mobile presence that brings real value to end users and we are very excited for the program’s roll out.”