KFC UK reveals menu optimisation with Artificial Intelligence from Peak


KFC UK & Ireland has selected Peak, a Decision Intelligence company to optimise menu performance. The project will utilise Peak’s pioneering Artificial Intelligence (AI) System to unlock value from its restaurant and core menu data, to enhance the guest experience and operational efficiency. 

With more than 15m people visiting KFC every year, across 960 plus restaurants in the UK and Ireland, improving the guest experience is a key business objective. Leveraging rich data sources from across the business will help build a holistic, predictive view of each item, enabling KFC to make faster, more consistent decisions, supported by data. 

“We’re looking forward to working with Peak. Our ambition is to use our data to ensure we continue serving a guest-centric menu, helping each of our restaurants to continue to deliver the best service possible,” explains James Whitehorn, Commercial Director at KFC UK & Ireland.

“This is an extremely exciting time to work with KFC UK & Ireland, as AI can fundamentally make decisions, smarter and faster, to super-charge the KFC guest experience,” commented Richard Potter, CEO and co-founder of Peak.