kikki.K launches new e-commerce sites with Tryzens 


Global Swedish design brand, kikki.K has launched a new online store, offering thousands of guests a new world-class online shopping experience. Brought to life with Tryzens, the store is a modern, comprehensive and flexible platform embodying the kikki.K brand and renowned guest experience.

Tryzens helped define the business requirements and assisted in the identification of the best technology to leverage in order to fulfil kikki.K’s aspirations.  A clear focus was placed on enabling an agile, efficient and scalable solution that could be cost effectively rolled out around the world in support of their expansion plans.

Iain Nairn, CEO at kikki.K said: “Tryzens have an excellent reputation and track record of success in digital commerce and assisting businesses with their online stores, customer engagement and international expansion. They were a natural choice to help us select the most appropriate technology and then to implement our vision on a timely basis. Our confidence in this partnership has been rewarded with an on-time and on budget delivery that provides us with a great customer experience and platform for continued growth. The level of support, proficiency and engagement that Tryzens has provided us has been first class and we are excited for the future of our partnership.”

Andy Burton, Tryzens Group CEO, stated: “We met the team in kikki.K in 2017 when they were looking to replace their legacy ecommerce platform with a more strategic and agile one.  Following an assessment of their requirements and reviewing the commercial and operational fit of different technologies with their leadership team, it was evident that there is a really great business case and opportunity for kikki.K to build on its considerable successes to date by facilitating smoother and swifter expansion. The launch of the new site will allow the business to scale and handle surges in traffic and demand around peak season activity as well as to support the seamless launch of new capabilities and regional storefronts as and when required. This has been a fantastic, collaborative partnership between our teams and we have thoroughly enjoyed working with an innovative, trendy and truly positive brand that has a real passion behind its products to really inspire and empower people.  We look forward to the next exciting chapter to further extend the reach and success of this great business and look forward to a long and fruitful partnership.”

The award-winning retailer, founded in 2001 by Kristina Karlsson has a cult-like international following and today inspires millions of people to live their best lives every day through meaningful Swedish design and stationery. This September, Karlsson will embark on what she calls her “big crazy dream” to inspire and empower 101 million people around the world to write down their dreams and start actualising them. Her debut book, ‘Your Dream Life Starts Here’ will underpin the movement and be joined by a Podcast series, in-store Dream Life Workshops and an online hub of inspiring content on kikki.K’s new website at