Kikkoman launches recipe calendar to inspire soy sauce use

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Kikkoman: promotional calendar

Kikkoman: promotional calendar

Soy sauce maker Kikkoman is rewarding consumer loyalty with a recipe calendar. Each monthly recipe is accompanied by a 50p money off coupon redeemable each month. Over the year consumers will be saving up to £6 across the Kikkoman range of sauces, the company claims.

The off-pack promotion is being supported with press advertisements across a number of key food and retailer titles plus leaflets inserts with a 50p money off coupon. In addition to the press schedule, door drops are planned and support is in place via pr and social media to create awareness and drive trial.

Shinichi Denda, director of sales & marketing, Kikkoman, said: “The key message for consumers to take from the calendar is soy sauce is a multi-purpose seasoning for everyday recipes. Creating tasty simple meals is just a question of using few balanced ingredients and soy sauce with its high level of “Umami” – the fifth savoury taste sensation – is a great way of naturally enhancing simple meals.

The calendar is redeemable against proof of purchase, and is available on products purchased in store up to 20tJanuary 2012. More information on the offer can be found on www.kikkoman.co.uk.