Kikkoman Ponzu gets promotional support

Kikkoman, renowned for its wide range of soy and teriyaki sauces, is rolling out a new summer promotion behind its Ponzu Citrus Soy Sauce. The bottle will carry a crowner or wrapper to sit around the neck of the product and is designed to give consumers helpful hints and tips on different usage ideas including recipes. The promotion comes as Kikkoman Ponzu extends retail listings across the multiples.

Kikkoman Ponzu Citrus Soy Sauce has a balanced flavour of salty, sweet, tangy and sour. Its use is as a pouring or dipping sauce.

The summer promotion will be carried on 10,000 number of bottles across all stores and will commence from mid- August 2020

Bing-yu Lee, general manager, Kikkoman UK, said: “Our Ponzu Citrus Soy Sauce is gaining traction but we know from our research that consumers want more ideas on ways to use it. Ponzu is a relatively new concept to the British palate and it’s important that we share ideas so consumers can make the most of it to lift the taste of everyday foods. And it comes into its own during the summer when salads cry out for a great dressing.

“As well as in salads it’s also popular drizzled over grilled meats, in particular chicken and fish and it’s a great alternative to vinegar over traditional fish and chips.”

Kikkoman Ponzu Citrus Soy Sauce is available in a 250ml bottle with an MSP of £2.79