The nation’s favourite root vegetable will don a kilt once again this year in celebration of Aldi’s ongoing partnership with Kiltwalk. Limited-edition ‘kilted’ Kevin the Carrot plush toy (£3.99) will be appearing in store from 6 December.
Last year, Aldi launched a giant kilted Kevin the Carrot and this year, for the first time, Kevin will be available in a smaller size, standing approximately 25cm tall, wearing his official Kiltwalk tartan kilt.
Aldi is Kiltwalk’s official ‘Supermarket Partner’ and in 2019 was responsible for fuelling over 20,000 Kiltwalkers across events in Glasgow, Aberdeen, Dundee, Edinburgh and Dumfries. This year, Aldi has continued their partnership with the Kiltwalk, by supporting their virtual events.
Richard Holloway, regional managing director for Scotland, commented: “Kilted Kevin the Carrot proved to be hugely popular last Christmas and we wanted to make sure that he returned this year.
“It has been a real shame that Kiltwalk events haven’t been able to take place physically this year, but thousands of people have still taken part in virtual events raising money for causes close to their hearts, and we wanted to do our part to help.”
Aldi is donating £3,000 to Kiltwalk from the sale of the kilted Kevin. The small kilted plush has already sold out online and sales will be limited to two per customer in store.
Kiltwalk CEO, Paul Cooney, added: “Our Kiltwalkers usually love to meet ‘kilted’ Kevin the Carrot at our events but unfortunately that wasn’t possible this year, so I am sure they will be delighted to hear they can get their very own kilted Kevin for Christmas.
“It’s been a very different year for us all, but despite the pandemic, Kiltwalkers raised £2.5 million this year which was doubled by Sir Tom Hunter; a total of £5 million for 906 Scottish charities. We are very grateful for the continued support from Aldi especially in these challenging times.”
The partnership with Kiltwalk builds on Aldi’s commitment to supporting communities across Scotland. Since launching in 2016 the Aldi Scottish Sports Fund has supported 394 clubs across Scotland with funding of more than £190,000. Meanwhile, since July 2019 Aldi has helped over 200 charities provide over a million meals to vulnerable people across Scotland through its partnership with community engagement platform, Neighbourly.
Kevin enthusiasts across the UK can also now take home the latest plush toy range, featuring Pilot Kevin, Wingman Turkey, Harry the Hedgehog and even Grate Grandma and Grandad (all £3.99 each). The range also sees the return of the whole family, Katie the Carrot (£3.99) and Chantenay, Jasper and Baby (£3.99). For an even bigger helping of carrots this Christmas, shoppers can also get their hands on Giant Kevin (£19.99), a festive favourite complete with a Christmas party hat.