Kings Heath food store gets fresh new look with £117k makeover

Inside the transformed Vicarage Road Central England Co-op

A community food store in Birmingham where colleagues have been going above and beyond to support locals during these uncertain times has been given a fresh new look following an investment of over £117,000.

The Central England Co-op in Vicarage Road, Kings Heath has received a raft of updates to give it a fresher, lighter feel and to include a number of new ranges and features to boost its offering to the local community.

This follows the store’s colleagues working around the clock to ensure vulnerable people across the community have continued to have access to vital food and essentials through the Coronavirus pandemic.

The community food store has been undergoing a makeover in recent weeks with changes including:            

  • An updated product range to better reflect customers’ requirements including an improved food to go section
  • New features such as a brand-new Costa Coffee machine and a Tango Ice Blast Machine
  • New internal signage and decoration

Store manager Larry Riopedre said: “We are really delighted to have had this investment which has really transformed the store. It now looks really modern and fresh, and we are excited about the new products and features we have introduced.

“Our customers have given some great feedback already about the changes and have really been on the journey with us as we have remained open throughout the works and I would like to thank them for their patience and hope they agree with us it has been worth it.”

The Vicarage Road Food Store is open every day Monday to Sunday 7am-9pm.

The store has a wide range of products from everyday necessities to something a little more special and also offers a lifesaving defibrillator, cash machine, Collect Plus/Paypoint, Lottery, an instore bakery and customer car park.