Kit & Kin, Emma Bunton’s award-winning eco-friendly nappies and skincare range, launches on Ocado


Award-winning eco-friendly family brand Kit & Kin today announces its launch this August on Ocado, the world’s largest dedicated online supermarket. Co-founded by Spice Girl, TV and radio presenter Emma Bunton, Kit & Kin launched online in March 2017 to offer families a range of certified natural skincare products and premium performance biodegradable nappies via a monthly subscription service.

Kit & Kin is a privately owned British brand co-founded by Emma and fellow business partner Christopher Money, who has more than 15 years’ experience developing mother and baby products for some of the world’s leading brands. The company aims to provide parents with a simple, sustainable and cost-effective solution to choosing every day family essentials. As part of its ethos, Kit & Kin proudly supports conservation charity the World Land Trust, and is committed to producing 100% cruelty-free products as a member of PETA.

Available online from Ocado will be the debut range of premium performance biodegradable nappies, which are dermatologically tested and approved. Made using more sustainable materials and containing significantly fewer chemicals than other household brands, each nappy has been developed to break down and biodegrade within 3-6 years. The retailer will also offer parents Kit & Kin’s full range of vegan-friendly (excl. magic salve & breast balm), hypoallergenic and certified natural skincare range for mother and baby.

The launch on Ocado reflects Kit & Kin’s growth in the market since launching its e-commerce store four months ago. Since then, the brand has triumphed in multiple industry awards, winning LovedByParents ‘Best Nappy Design’, Junior Design Award’s ‘Best Toiletries Collection’ and Beauty Shortlist’s ‘Best Eco-Nappy’.

Steph Matthews, buying manager – Babycare at Ocado, says: “We are really excited to be the first UK grocer to list the range of Kit & Kin nappies and skincare. As soon as I saw the range, I knew it would be a perfect fit for the Ocado customer. There isn’t a huge range of brands available on the market, so it was great to see a new brand of nappies that has launched in the UK, with the added benefit that the nappies are eco-friendly!”

Emma Bunton, co-founder at Kit & Kin, says: “The response to Kit & Kin since we launched in March has been amazing and I love that we have created an offering families really needed. To have a leading retailer like Ocado supporting us is brilliant and we can’t wait to find out what their customers think of our products – we’re sure they will love it as much as we do!”

Christopher Money, co-founder and head of product development at Kit & Kin, adds: “We’re delighted that Ocado has recognised the value and need for our products for their customers. This means we’re not only accessible to more families across the UK, but can help them discover the importance of taking a more responsible and eco-friendly approach to shopping.”