Klarna reveals what Brits are giving their loved ones this Christmas


With Christmas just around the corner, new internal data from Klarna reveals the UK’s hottest Christmas gifts this festive season. One of the fastest- growing categories is children’s products as families get ready to make Christmas day even more exciting for their little ones. Some of the most purchased items include:

  • Hot Wheels
  • Interactive Doll
  • Barbie items
  • Pikmi Pops Cheeki Puffs items
  • Surprise sets
  • Makeup Set
  • Love Diana Lip Balms
  • Styling and Fashion Dolls
  • Dinosaurus Play Dough
  • Aqua Drawing Playmat

However, not everyone is purchasing gifts for loved ones this year, increasingly, people are literally taking matters into their own hands. New Klarna research (3) shows that 1 in 5 (20%) Brits are making their own Christmas gifts this year. This trend is particularly popular among younger generations, with almost 1 in 2 (44%) of Gen Z choosing to make their own personalised presents, compared to only 1 in 12 (8%) Baby Boomers. Baking and cooking are the most common DIY gifts in the UK (46%), followed by handmade jewellery (28%), knitting (25%) and painting (25%). Personalisation and convenience are the main reasons for people to make DIY presents, with 7 in 10 (68%) wanting to give more personal gifts and 1 in 2 (53%) wanting to save time.

Having flexibility over cash-flow across the holiday season is also becoming increasingly important for people of all ages. Recent Klarna research found that seven in 10 (68%) of buy now pay later (BNPL) users said that the service will help them to manage their spending more effectively over the festive period.

Alex Marsh, head of Klarna UK, commented: “The holiday countdown has officially begun and Brits are getting ready to make the most out of this festive season, especially for their little ones. The rise in DIY gifts hints towards the continued popularity and growth of more personalised gifts – a trend we’re expecting to accelerate in the coming years. At the same time, when consumers want to buy their gifts, they increasingly look for convenient and flexible payment options, such as BNPL, to be in better control of their finances and manage their holiday spending more effectively.”