chooses Mirakl to drive faster growth and launch a dedicated marketplace for extreme sports


Mirakl, the global marketplace solutions provider and, the online private sales and outlet store in the boardsports sector, are joining forces to launch a marketplace dedicated to extreme sports.

For the last nine years, has been selecting the best surf, skate, snow and streetwear brands and making them available to boardsports enthusiasts at reduced prices through its private sales and outlet site, built with Magento’s e-commerce solution. Label-Park’s expertise is recognised by both consumers and brands for its detailed knowledge of market trends and customer expectations. Hence, the Biarritz-based company has built relationships of trust with several hundred brands in the world of boardsports. Although it is a niche area, it represents over 10% of the global sports market.

In 2015, entered a new phase of its development, principally as a result of its recent takeover by Xtrementerprise, a global group with over 400 employees, founded in 1994.

Xtrementerprise specialises in designing and distributing mainstream electronic goods for capturing and sharing audio and video content, including major brands such as GoPro, Skullcandy Philips, Jaybird, 3DR and Recon, as well as its own brands, Xsories and EQ.

Xtrementerprise also offers a range of themed content through its company XTreme Vidéo, which combines and runs a community of over 200 channels and three million subscribers on YouTube®.

The decision to launch a specialist marketplace to broaden its offering and drive exponential growth was the obvious next step. The private sales and outlet site will become LABEL PARK XTREME MARKETPLACE: a real community platform offering a diverse and extensive range of on-trend products.

The new marketplace will enable LABEL PARK to increase the number of lines it stocks, add new collections to the outlet store via private sales, select the best brands from all over the world and test new products, allowing it to target a broader audience and simplifying the shipping process. The new specialist marketplace will act as a real growth driver for the brands listed by Label-Park, to reach a demanding customer base that is eager for new products.

“The time had come for LABEL PARK to offer a hybrid solution (new collection, private sales and outlet) to brands and shops so that they could list their products in the most appropriate part of the site, over a 12-month life cycle,” said Giovanni Chaffron, the site’s founder and development director for the marketplace. “LABEL PARK XTREME MARKETPLACE will be the world’s first specialist marketplace for extreme sports, offering sellers a comprehensive solution.

“We had seen the success of marketplaces already launched with Mirakl and were attracted by the reliability, intuitiveness and ease of use of their solutions for the sellers we wanted to work with, the solution’s powerful management tool and the project’s speed of implementation.What’s more, Mirakl can point to numerous examples of successful integration with Magento sites.”

Mirakl’s co-founder and CEO Philippe Corrot, was involved in the development of this economic model: “Today’s consumers are very well informed and know exactly what they want. That’s why they are happily turning to highly specialised firms that can meet their expectations in every way. By opening up its site to a wider range of specialist sellers, Label-Park will be in a position to create a comprehensive, coherent offering in the extreme sports sector. The listing possibilities are almost limitless, which will allow Label-Park to strengthen its image as an expert and attract and retain a customer base of real connoisseurs.”

The launch of the Label-Park XTREME marketplace is scheduled for March 2016.