Land Securities and TrueStart forge strategic partnership to invest in the future of retail


TrueStart, the retail and consumer innovation hub backed by sector specialist investor True Capital, and Land Securities, the UK’s largest commercial property company, have formed a strategic partnership to support innovation in the retail and consumer sectors.

TrueStart is claimed to be the only independent retail and consumer sector specialist investment hub in Europe, and is specifically designed to support innovation by bringing together the brightest young minds and start-ups under one roof.

The partnership will give Land Securities and its clients exposure to the most cutting-edge products and technology developments in the retail and consumer world. 

TrueStart entrepreneurs will, in turn, have access to Land Securities’ highly skilled people across a number of different disciplines, who will share their expertise, offer mentoring and help the young entrepreneurs accelerate their start-ups’ growth. Land Securities will also offer TrueStart access to its portfolio of premium retail locations across the UK.

The TrueStart hub will sit in the heart of Victoria, said to be London’s most up-and-coming creative and retail destination, which is currently undergoing a £2bn transformation by Land Securities.

TrueStart will house up to 20 new businesses a year in the newly renovated Francis House, SW1, and allow entrepreneurs to rub shoulders with high-profile retailers, successful entrepreneurs and creatives, providing the perfect environment to develop and test the most innovative retail ideas. 

Ashley Blake, director of retail portfolio management at Land Securities, said: “We are delighted to partner with TrueStart and welcome the hub to Victoria.This partnership means we can help today’s entrepreneurs recognise their potential and succeed as the retailers of tomorrow. It gives us first-hand access to the sector-leading innovation and fresh ideas which will shape the retail landscape of the future, allowing us to continue delivering the best retail to consumers in Victoria and beyond. It’s also a fantastic opportunity for some of our key people to work with new entrepreneurs and to get first-hand experience of a start-up environment, which will be benefit our future business and their own personal development.”

Matt Truman, co-founder of TrueStart and True Capital, said: “We are delighted that Land Securities, the UK’s market leading retail property investor and a key industry stakeholder, has chosen to be TrueStart’s first strategic partner. We are excited about the opportunities the partnership will bring both for TrueStart and, most importantly, for our resident entrepreneurs. The support of a major blue chip company for the launch of what will be the leading retail and consumer sector specialist innovation hub in Europe is a key milestone in achieving our wider vision to become the first contact for any stakeholder within the retail sector.”