LanesHealth is set to expand its pain management category with an addition to the Polar Frostcold gel range. The new product provides all the benefits of Polar Frost cold gel in a convenient on-the-go format, the company claims.
The muscle relief product range – which already has a track record in Europe with it being a staple of Finland’s Olympic teams for the last 15 years – has proven to be a hit with consumers across the UK since its launch last year. A year later and in response to consumer demand LanesHealth is launching a five-sachet pack providing a handy, on-the-go format, which will retail at £1.99.
Polar Frost cold gel contains natural active ingredients, Menthol and Aloe Vera. Originally from Finland, it is specially formulated for the treatment of acute strains and sprains; chronic neck, shoulder and lower back aches; inflammations causing pain; golfer’s wrist and elbow; tendonitis and tennis elbow. It can also help as part of the treatment to reduce pain and inflammation.
LanesHealth will be supporting the new format of Polar Frost cold gel with an extensive marketing and PR campaign. The full Polar Frost range and additional product information can be viewed at www.polarfrostuk.com.
Polar Frost works to rapidly reduce skin’s temperature to around 5-6°C, reducing blood supply to the painful area. At the same time, the Aloe Vera in Polar Frost works to reduce inflammation and swelling and actively moisturises the skin while helping to deliver effective pain relief. The natural ingredients make it safe to use during pregnancy and breast feeding and is also safe for children three years and over and the elderly.
So, Polar Frost cold gel now comes in three formats: 150ml tube RRP £8.99, 75 ml roll-on RRP £8.99 and the new five 5g sachet pack RRP £1.99.