Leading businesses back Faitrade Fortnight, Foundation reports

Many of the UK’s leading retailers and brands are supporting this year’s Fairtrade Fortnight (23 February – 8 March, 2015), a two-week national campaign that will encourage UK shoppers to “choose products that change lives”.

First launched in 1995, this year’s Fairtrade Fortnight campaign will turn the spotlight on producers who grow some of the British public’s favourite everyday commodities – including cocoa, sugar and tea – to show the difference that Fairtrade makes to their lives. Thousands of Fairtrade campaigners around the UK will be calling on retailers and other businesses to “stock products that change lives”.

Businesses supporting Fairtrade Fortnight range from pioneering Fairtrade brands such as Clipper, Cafédirect, Green & Black’s and Divine Chocolate, to Ben & Jerry’s, major brands such as Cadbury Dairy Milk, high street retailers including Sainsbury’s and the Co-operative, which both stock branded and own-label Fairtrade products, and out-of-home outlets such as Starbuck’s and Greggs. Activity includes:

  • Cadbury will be running a giveaway on Cadbury Dairy Milk Buttons and supporting Fairtrade Fortnight on social media
  • Cafédirect, the UK’s first and largest 100% Fairtrade hot drinks brand, will offer consumers the chance to win six months’ supply of coffee, and their coffee will also be on promotion in Waitrose during the campaign
  • Divine Chocolate will be on the road selling Fairtrade products from a Divine van, speaking at events about the future of cocoa, and launching a new Caramel Dark Chocolate bar, made from rich dark chocolate and filled with smooth, soft caramel
  • Green & Black’s Organic, the first chocolate brand to use the FAIRTRADE Mark in the UK, will be promoting its new personalised bars, featuring 25% off RRP via its online store, Green & Black’s Direct, and will also be promoting Fairtrade Fortnight on social media
  • Greggs will be supporting Fairtrade Fortnight with a coffee giveaway, to highlight how small choices around what coffee you drink can help to make a significant difference to the lives of farmers and workers in the developing world
  • Sainsbury’s- the world’s largest retailer of Fairtrade products – will be displaying Fairtrade Fortnight point of sale materials in its stores, and running a range of promotions on Fairtrade products
  • Starbucks is one of the largest purchasers of Fairtrade certified coffee in the world and Starbucks standard Espresso Roast is 100% Fairtrade certified. Starbucks is offering 50p off hand-crafted beverages during Fairtrade Fortnight as well as a chance for customers to enjoy a tall latte for £1.00 on Monday 2 March
  • The Co-operativewill be offering deals across a range of Fairtrade products. It will also organise a number of regional wine sampling events and a new campaigners’ pack for its members. A visit to the communities of the Bosman winery in South Africa, which supplies The Co-operative with a number of its award winning wines, will see daily blogs and reports back to its shoppers and members to bring to life the impact of Fairtrade

Fairtrade empowers 1.4m small-scale farmers and workers in the developing world to trade their way out of poverty and build a more sustainable future, by ensuring they earn a fair, stable price for their produce as well as an extra payment, the Fairtrade Premium, which they can invest as they choose to benefit their business and their community. Fairtrade also offers better terms of trade and better working conditions.

Euan Venters, commercial director at the Fairtrade Foundation, said: “After 20 years, the FAIRTRADE Mark is the best-known ethical label in the world. But globally, less than 1% of sugar and less than 10% of tea is sold on Fairtrade terms so there is still a long way to go to make all trade fair. We’re asking UK businesses to stock products that change lives, or use Fairtrade in their workplace, so that together we can make a greater difference to some of the world’s most disadvantaged farmers and workers, their families and their communities into the future.”