Building Trust When Shopping Online is the theme of the latest ChannelAdvisor download, delivered exclusively for Retail Times’s readers.
Trust is a key factor in online retail success, according to the leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales.
Consumers’ trust in an online shop is just as important as competitive pricing, ChannelAdvisor argues. Reliability and data protection are also important, it adds.
ChannelAdvisor has teamed up with Trusted Shops, Europe’s leading online trust mark to produce this definitive guide. Only one other provider in Europe offers customers protection against loss of money when making an online purchase – find out who it is in this download.
The e-book highlights the importance of well-known trust marks on online sites and to ensure these marks span the retailer’s entire site since shoppers may not arrive on the home page. And, it reveals the extent to which purchasing can increase if trust marks are present.
ChannelAdvisor also recommends online sites offer a ‘money back guarantee’. This reassures shoppers. Precise delivery times and hassle free returns are other tactics retailers can deploy to generate trust.
The guide recommends ‘social proofing’ online sites with customer reviews and reveals how much sales can increase when users are able to view ratings submitted by other customers about the retailer’s reliability.
Find out why a mix of good and bad reviews are beneficial to online shops too.
Finally, the guide highlights the importance of trust for retailers who expand beyond their own domestic market and advises companies not to underestimate the trust factor when they expand internationally.Download the e-book here
(A Retail Times’ sponsored article)