LEGO cards and collectors album return exclusively to Sainsbury’s this autumn


Sainsbury’s is bringing back one of its most popular collectables of all time this autumn. LEGO Cards and Collectors Album will return on 16th September for six weeks, with one pack of cards totally free for every £10 spent in-store and online and two free packs purchased with every album.

With 140 cards to collect in total, Sainsbury’s customers can kick-start their collection by purchasing an album for £2.50. For every £10 spent in-store and online, one free pack containing four cards will be gifted, whilst super-fans can boost their collection by purchasing additional packs for 50p.

The album aims to inspire and educate children about different foods from around the world, and the theme this year will take children on a journey to discover where on the planet different ingredients come from. With LEGO characters Lily and Sam, children will travel through seven chapters in the album each focusing on a different continent, learning about the importance of eating different food groups and their nutritional value in a fun and engaging way.

This is the third time Sainsbury’s has launched LEGO Cards and Collectors Album. Each year they prove incredibly popular, so collectors can rejoice at the news they are returning this September. Last time they were available in Sainsbury’s, the nation collected over 400 million cards in just six weeks. What’s more, the LEGO collector albums were so popular in 2018, over one million LEGO albums were sold.

Mark Given, chief marketing officer for Sainsbury’s, says: “Each year LEGO Cards and Collectors Album have proven incredibly popular amongst children and adults alike – really capturing kids’ imaginations.

“It’s important to teach children about nutrition and healthy eating from a young age, so we can’t wait for our latest release, helping bring the importance of food and diet to life in a really fun and creative way.”