LEON launches news online delivery service, Feed Britain


Naturally Fast Food chain LEON has today launched Feed Britain, a new online delivery service that provides customers fresh grocery essentials and restaurant quality ready meals, whilst also giving a helping hand to the catering industry.

Whilst Feed Britain is designed in the long run to be a commercial enterprise that makes it possible for suppliers to sustainably serve people at home, for the duration of the Covid 19 crisis 100 per cent of the profits made by Feed Britain will be donated to the NHS through FeedNHS, the initiative launched by Matt Lucas, Damian Lewis, Helen McCrory and LEON to feed one hot, healthy meal a day to NHS critical care workers.

The Feed Britain initiative is part of the brand’s ongoing commitment to not only support the NHS, but to facilitate delivery of essential goods to those who need it most whilst also connecting food manufacturers, suppliers, farmers and other brands to help the foodservice industry survive.

Customers are currently able to choose between an initial offer of four different boxes, including a fruit & veg and an everyday essentials option from partners Premier Fruits and chef quality prepared meals from Mustard Foods. More boxes will be added to the range in the coming days.

  • Market Fruit & Vegetables £28: Eat the rainbow at home with a selection of fresh fruits and seasonal vegetables. This box is packed with 15 quality fruits and veggies that you can use to create delicious soups, wholesome stews or eat straight from the fruit bowl.
  • Vegan Family Box £32: Stay home, eat well. This box contains three plant-based, chef-quality ready meals: Brazilian Black Beans, Gobi Curry and the new Jackfruit, Coconut & Lime Curry, together with 1kg brown rice. Each meal serves 4 and are suitable for home freezing.
  • Family Meal Box £36: This box includes three slow-cooked, chef-quality ready meals: Brazilian Black Beans, Green Thai Chicken Curry and Chilli Con Carne and 1kg brown rice. Each meal serves 4 and are suitable for home freezing.
  • Daily Essentials Box £22.50: This box contains a selection of dairy products, including two 2l bottles of semi-skimmed milk, salted butter, mature cheddar cheese and six fruit yoghurts. It also includes freshly baked sliced loaves of wholemeal and white bread, six free-range eggs, and a bottle of freshly squeezed orange juice (with all the juicy bits).

John Vincent, founder and CEO at LEON, said: “We’ve created Feed Britain to connect people directly to the suppliers who traditionally provided food and ingredients to restaurants.  There are many suppliers who no longer have restaurants to sell their produce to. And at the same time people stuck at home are finding long delays on their supermarket home deliveries. We are giving100 per cent of all profits of Feed Britain during this Covid-19 crisis to FeedNHS, and in the longer term we hope that we can build a successful business that keeps Leon trading and preserves businesses and jobs throughout the restaurant industry.’

“By working closely with British food producers, farmers and wholesalers who no longer have restaurants to sell to, we are able to help them avoid the threat of closure and give people at home access to quality produce.”

Jason Tanner, chairman of Premier Foods Service Provider, said: “The Premier Fruits Group is delighted by the partnership we have been able to forge in such a short space of time with the team at LEON, in relation to their Feed Britain initiative.

Both companies can bring a wealth of knowledge to this project encompassing all sides of the fresh industry, coming together to deliver the “As Fresh As it Gets” options to UK households.