LEON launches waffle fries and vegan sauces in time for BBQ Week


Naturally Fast Food chain LEON has announced the launch of its restaurant favourite Waffle Fries alongside three new vegan sauces, created to enjoy at home. The new additions include the popular LOVe Burger Sauce, iconic Korean Chilli Mayo and Harissa & Sundried Aioli, all available exclusively at Sainsbury’s.

LEON’s famous criss-cut, lightly seasoned and naturally gluten-free waffle fries will be available from 15th May, offering customers the chance to enjoy naturally fast food at home.

LEON’s new vegan sauces are more than just a condiment, they’re the perfect ingredient to any dining experience at home, and as people get their grills out for summer, LEON’s waffle fries and sauces are a staple for any BBQ. So, keep your fries peeled on your next supermarket shop, as LEON has you sorted for summer.

LEON WAFFLE FRIES (£2.00), with an introductory offer of £1.50 for 4 weeks: LEON’s number one selling restaurant productwill be available in 280 stores from 15th May. In 2019 alone, the restaurant sold 2.5 million portions of the popular side. And now, thanks to the exclusive partnership with Sainsbury’s, shoppers can now get their hands on these criss-cut, lightly seasoned and naturally gluten-free waffle fries. Pair with LEON’s bestselling Garlic Aioli as a snack on their own or the perfect partner for any meal.

LOVe BURGER SAUCE (£2.50): What the world needs now, more than ever, is LEON’s award-winning LOVe Burger. Since launching in restaurants, the burger created a cult following and we think the burger sauce is a big reason why. The perfect partner for your homemade burgers during national BBQ week and beyond. Rich and tangy, LEON has added dill to create a sauce that makes your food zing. Available in 392 Sainsbury’s supermarket stores now and it #JustHappensToBeVegan.

HARISSA & SUNDRIED TOMATO AIOLI (£2.50): Love the LEON Aioli? Well then this might just make your day. Aromatic harissa and sweet sundried tomato blended together and added into their bestselling Aioli recipe, creating a new must try tangy aioli with a subtle chilli kick. Available in 350 stores right now and it #JustHappensToBeVegan.

KOREAN CHILLI MAYO (£2.50): Next up is the much-anticipated launch of Korean-style Chilli Mayo. This sauce has been the talk of the town in LEON restaurants and will be well known by LEON lovers nationwide. With its distinctive deep and savoury flavour, the Korean Mayo’s magic ingredient is gochujang chilli. Not just for dunking your chips, try drizzling into soups and stews for a spicy kick. Available in stores now and it #JustHappensToBeVegan.

Charlotte Di Cello, chief commercial officer at LEON, said, “We know how much our customers love our baked waffle fries and vegan sauces, so we’re excited to be expanding our Grocery range to help more people enjoy naturally fast food at home.”

The new vegan sauces will be available nationwide at £2.50 (290g) and the waffle fries at £2 (550g), available exclusively at selected Sainsbury’s supermarket stores.