Lewis Hamilton-backed plant-based restaurant, Neat Burger, is today launching the Filet-no-Fish burger, the UK’s first plant-based fish burger on the menu of a fast-food chain, which promises to rival non-vegan fish burgers in both taste and environmental credentials.
Made from sustainably sourced jackfruit – a fruit that’s exploded in popularity for use as a plant-based alternative – the Filet-no-Fish burger is cooked in crispy breadcrumbs on a soft, flour bun, with lashings of tartare sauce and fresh, crispy lettuce. It also comes with or without cheese.
The burger promises to mimic the texture of the incumbent market leader, but surpass it in taste and environmental credentials. With jackfruits being a far more sustainable alternative to fish, along with reports of overfishing currently being a worse threat to our oceans than climate change1, a plant-based alternative to the popular fish burger couldn’t come soon enough! Neat Burger is calling on the nation to switch to its plant-based alternative this Veganuary.
The patty is created by Jack & Bry, the leading jackfruit-based meat alternative producer in the UK, and sold exclusively in Neat Burger stores as part of the Filet-no-Fish burger, or the Filet-No-Fish bowl option.
To mark the launch of the Filet-no-Fish burger, Neat are offering 20% off for today only, so be sure to pop onto Deliveroo to bag the deal.
Zack Bishti, co-founder of Neat Burger, said: “A lot has changed since the Fillet-o-Fish launched in 1962 and formed the fish burger scene we see today – with man first landing on the moon, colour TV, creation of the internet and smartphones – but fish burgers have remained the same. Neat Burger thought it was about time for a change, giving consumers a tasty fish-alternative!”
Toni Vernelli, head of international communications at Veganuary, said: “Last January many restaurants struggled to keep up with the huge demand for vegan options and this year Veganuary is set to be even bigger. At a time when many feel helpless about the state of the world, Veganuary offers people a way to take positive action. And thanks to Neat Burger and their new Fillet No Fish, taking positive action for the planet and our health has never been tastier or easier!”
Neat Burger has restaurants in Soho, Oxford Circus and Camden, and is also available across many parts of the capital on Deliveroo. The restaurant was recently crowned Deliveroo’s Best Vegan Offering.