Lidl has rolled out contactless payment technology with near field communication (NFC) capabilities to all 600 of its UK stores in partnership with WorldPay.
Contactless technology was installed in all stores by the end of July 2013, following a pilot in February 2013. Within the first two weeks of August, 65,628 contactless transactions were reported to have been made in Lidl stores.
At the same time, WorldPay reports it processed more than 4m contactless card transactions for the first time in July, the greatest level of contactless card usage the payments provider has seen since the UK launch of the technology in 2008.
Lidl said it has ensured its customers know it offers contactless payments by adding plastic surrounds to all payment devices, showing contactless is available, and displaying store entrance posters announcing NFC acceptance in all stores.
Lidl spokesperson, Georgina O’Donnell, said: “We decided to implement contactless in order to speed up payments and reduce queuing time. We were also responding to consumer demand to move with the times and offer a wider range of payment acceptance options. Installing the technology across so many stores was a significant project, but WorldPay helped to make it a smooth process. It’s still early days, but just two weeks on from launch we’ve processed over 65,000 transactions and customer reaction has been very positive.”
Ron Kalifa, deputy chairman of WorldPay, said: “We recently undertook a major research project which found one in 10 consumers have already used contactless technology, and 60% recognise the contactless symbol. We expect this number to continue to rise because, of those who have used it, 93% of users find contactless quick and efficient.
“It’s important businesses consider how consumer demand for new payment technologies is growing and choose to invest at the most optimum time to secure a return. The fact Lidl has already seen such high levels of use is testament to the fact that consumer behaviours are changing as awareness of contactless payments grows.”
Mark Austin, vice president – head of contactless at Visa Europe, said: “With contactless spend in the UK growing five fold in the last 12 months, Lidl’s roll out of the payment technology is great news for Visa cardholders. We’re delighted to see monthly contactless spend increase to £45.2m in June 2012 as consumers become increasingly confident with making every day contactless payments.”
WorldPay’s growing stable of contactless customers also includes WH Smith, Superdrug and McDonald’s.