Lidl’s new Christmas advert to air tonight

Tonight, Lidl GB reveals the first creative from its highly anticipated 2019 Christmas advertising campaign.

Building on the ‘Big On’ creative framework launched earlier this year, the Christmas campaign focuses on showing shoppers how they can have a ‘Christmas they can believe in’ thanks to the brand’s ‘Big on Quality, Lidl on price’ promise. With Lidl’s commitment to quality and value, consumers can be assured that this year a Christmas of luxury, delicious food and drink needn’t be a thing of festive dreams but a reality, and all for a ‘Lidl price’.

Using the warm and witty tone Lidl is known for, the adverts hero the key moments of Christmas, whether it’s packing for the journey home, the big Christmas shop, a festive get together or the Christmas day lunch. Consumers are shown enjoying a whole host of festive food and drink, from award winning Champagne and mince pies to the full Christmas day spread, complete with all the trimmings, underpinning the brand’s commitment to being ‘Big on’ everything you need for Christmas.

Ryan McDonnell, commercial director at Lidl GB, said: “Christmas is often a time for make believe so this year we wanted to show our customers that we’re big on a Christmas they can really believe in. Our focus on high quality at Lidl prices ensures shoppers don’t have to compromise, and can have everything they want this festive season, whether it’s our Hortus gin range, premium cheeses or free range turkeys.”

Created by advertising agency Karmarama, the first execution of the Christmas campaign debuts at 19.45 on 6th November during Coronation Street.

Joe Holt and Luke Ramm, creative directors at Karmarama, said: “There’s a better Christmas than the one we see in films. It’s one where love is actually in the air, where family and friends enjoying great food and drink is all that matters. It’s a Christmas you can believe in and you’ll find it at Lidl.”