Following the success of the SS19 Vype x House of Holland collaboration, Vype has once again teamed up with British Fashion Designer Henry Holland to develop a new bespoke collection inspired by the Vype ePen 3. The collection features the singer and songwriter Lily Allen in a series of eye-catching images shot by world renowned photographer, Rankin.
Henry Holland has styled Lily Allen in seven looks from his House of Holland AW19 collection, put together to reflect the vibrant colours and design of the ePen 3. The seven images highlight the bold nature of both the award winning singer and the award winning ePen 3. They show Lily with each of the six core ePen 3 devices, and the exclusive House of Holland designed ePen 3. The collection also comprises a bespoke pendant exclusively designed to hold the ePen 3, which together with the new ePen 3 design, will be unveiled at the House of Holland AW19 London Fashion Week show on the 16th of February.
Lily Allen commented: “I’m delighted to be partnering with Vype as I’ve been a smoker for a long time now, and smoking and singing don’t go together particularly well, I need alternative. Having heard about Vype and having seen the collaboration Henry has created with them, I thought I’d give vaping a try. I love the sleek feel and colours of the ePen 3 are really appealing to me, plus it’s light weight and easy to use.”
Rankin on shooting Lily for the campaign: “When Vype approached me to collaborate with them alongside Lily and Henry, I jumped at the chance to capture her and the iconic design of the ePen 3. The fun, bold colours of the ePen 3 range were personified perfectly in Lily, who has such a great sense of humour and is always fun to photograph!”
Gemma Webb, general manager at British American Tobacco UK, says: “After such a successful collaboration in 2018, it’s great to be continuing our creative partnership with House of Holland and its founder Henry Holland, who is a big fan of the Vype ePen 3. As a conflicted smoker, Lily Allen was also the right fit to bring to life Vype’s ePen 3 stylish and iconic design and superior performance,.
“Our award winning ePen 3 delivers on its promise as one of the most satisfying vapes in the pod-mod segment, and we wanted to celebrate it by building on a successful collaboration and taking it one step further with Lily Allen and iconic photographer Rankin.”
At the cutting edge of closed-system vaping technology and recently named Product of the Year in the e-cigarettes category, the Vype ePen 3 provides a genuine alternative to adult smokers & vapers looking for a smoother and more satisfying experience. The device’s powerful 650mAh battery supplies an intense flavour and is designed to deliver plenty of puffs through the day, taking only two hours to fully charge.