Lily O’Brien’s launches Christmas ‘Share Wisely’ campaign

Luxury Irish Chocolatier, Lily O’Brien’s, has, this week, launched its Christmas OOH campaign. Building on the success of the ‘Share Wisely’ brand platform, the creative campaign is now on digital screens nationwide. 

To deliver the playful ‘Share Wisely’ message, the new creative showcases Lily O’Brien’s Desserts Collection and features a classic Christmas Eve scene set for the ultimate seasonal visitor – Santa. Understanding that not everyone who passes through the doors this festive season will be as welcome as Santa Claus, the campaign jovially reminds consumers to ‘Share Wisely’. 

The award-winning Desserts Collection includes 18 scrumptious chocolates, inspired by the world’s best loved dessert recipes. It is the perfect after-dinner indulgence for every visitor to enjoy this Christmas. The Desserts Collection 230g is available in all major retailers and online at 

Evelyn McLoughlin, marketing manager for Lily O’ Brien’s, said: “Christmas is the perfect time of year to show those nearest and dearest just how much you care. The Desserts Collection is the perfect boxed chocolate range for any festive occasion and the range of recipes, inspired by the world’s best loved desserts, ensures there’s something for everyone to enjoy this Christmas – not just Santa.”

The advert will appear on 500 digital screens nationwide and will be supported with digital advertising and through social media and PR.