Grosvenor Fund Management (GFM) has announced that lingerie and swimwear specialist retailer, Bravissimo, and its sister brand, Pepperberry, will be making their debut on Liverpool ONE’s fashion focused Peter’s Lane.
Opening in the autumn, the combined store will be a key addition to Peter’s Lane, further complementing the existing retailers and offering even greater choice to visitors. Adjacent to national and international brands such as Ted Baker, the recently upsized Hugo Boss, Reiss and Michael Kors, the 5,000sq ft store will be split over two levels.
Bravissimo founded in 1995, is now a multi-million pound award-winning company retailing online, via mail order and with 25 high street locations to date.
Commenting on the Bravissimo announcement Miles Dunnett, director of portfolio management at Grosvenor Fund Management, said: “Having achieved our strongest sales and footfall since opening, it is a great time to welcome Bravissimo to Liverpool ONE. Peter’s Lane is a great location for the brand and alongside designer fashion, the store will be a strong addition to the ever evolving retail offer.”
Bravissimo is the latest new addition to Liverpool ONE, other new brands to join the retail and dining line up within the last six months include Roxy Ball Room, the ping-pong and pool concept bar and restaurant, Skechers and Busaba.
The news coincides with recently released performance indicators for Liverpool ONE that highlight its success, with footfall and sales up 3% and 6% respectively year-to-date compared to the first six months of last year.