liveRES and IOVOX join forces to get a slice of Pizza Express bookings


Restaurant booking experts liveRES and IOVOX have come together to provide Pizza Express with a fully integrated online and telephone based table reservations system.

liveRES, part of Zonal Retail Data Systems, won the online reservations account following a competitive pitch.  A key part of its success, was the flexibility of the liveRES system to integrate with IOVOX’s over the phone booking service.

The new system will be rolled out across the 450 strong Pizza Express estate and means customers can make bookings 24 hours a day either online or by telephone.

“PizzaExpress is committed to providing customers with the most seamless and simple booking experience possible,” said Siobhán Fagan, IT director at Pizza Express. “With the new liveRES solution in place, we will not only continue to deliver on this commitment today, but we will gain significant intelligence-led customer insights that will enable us to further improve the customer experience of the future.”

The IOVOX, cloud-based platform allows PizzaExpress access to booking statistics, giving it the power to analyse over-the-phone reservation trends over time. Through the integration with liveRES, Pizza Express can fully automate its reservations and table management activities, transforming its operations and enabling the company to focus on its business.

liveRES managing director Olivia FitzGerald said: “This is a significant account win for both parties and we hope that we will have an opportunity to work together on future projects.

“The combined insights created by liveRES and IOVOX will enable Pizza Express to become ever more agile and react to customer behaviours as people become increasingly mobile. Smartphones and 24/7 internet access has led customers to make bookings on the go, so it makes sense for restaurants to match demand and adopt technology that helps deliver the ultimate customer service.”

Managing director EMEA at IOVOX, Carl Di Cicco, added: “In the hectic world of the restaurant industry, it simply isn’t possible or cost effective to have staff manning the phones 24 hours, seven days a week, and PizzaExpress has wisely taken the decision to invest in the technology that does it for you.

“What we’re providing Pizza Express will transform its business operations and provide customers with the flexibility they demand in a 24/7 society, where they have access to phones and the internet in their pockets.”