Local city residents splash out an average £500 on Christmas gifts for nearest and dearest, Spring Fair reveals


Sheffield retailers should have received a boost over fellow UK cities as locals were revealed to be the most generous when it comes to splashing out on Christmas presents – according to a new study.

Researchers took an in depth look at the amount Brits are prepared to spend on Christmas gifts and discovered that the people of the city plan to spend an impressive £498 on friends and family.

Glasgow came a close second spending £495, while the folk of Liverpool came third in the table, spending £458 on those nearest and dearest to them.

However, for retailers based in Bristol, the picture may not have been as bright as the West Country city emerged as the Bah Humbug capital of the UK, spending just £376 on Christmas gifts.

The research also revealed that as a nation we spend the most on our sons – £95 on average – followed by daughters who get £92 spent on them.

It’s also not good news for the nation’s dads who get just £41.55 spent on them, while mums get £52.17. Ironically, despite having an extra £10.62 lavished on them, mums feel they get a rough deal at Christmas.

A spokesperson for Spring Fair, the UK’s leading gifting trade show, which commissioned the study into Brits festive spending habits, said: “After over 60 years of running the show our exhibitors have always told us that most people don’t just shop on price, it’s more about finding the right gift. There’s lots of different ways to measure generosity – some people spend more and others like to put the due time, care and attention into selecting just the right thing for their loved ones.”

Sixty per cent of us claim we generally get what we want for Christmas, with 42% of people saying they would rather have a practical gift, while a further 58% have their heart set on something more thoughtful.

Eighty five per cent of people polled said they preferred to give gifts rather than receive them, with dads proving to be the most difficult member of the family to buy for.

The survey also revealed that mums are the best when it comes to buying gifts (21%) for the family, followed by thoughtful daughters (14%).

And 62% of us would consider ourselves generous when it comes to buying gifts for other people.


Sheffield £498.19

Glasgow £495.21

Liverpool £458.44

Manchester £449.66

London £437.68

Birmingham £427.81

Brighton £422.73

Cardiff £420

Edinburgh £404.17

Bristol £376.79