L’OCCITANE selects Visual IQ for advanced marketing attribution

Leading marketing attribution solution provider, Visual IQ, has announced partnerships with two new clients – high-profile beauty company, L’OCCITANE and fast-growing European telecom operator, Tele2.

L’OCCITANE has enjoyed global success in recent years and now boasts over 2,700 stores worldwide. L’OCCITANE will leverage Visual IQ’s advanced attribution platform to achieve strategic and commercial advantage in the UK, US and France, enabling the company to break down data silos for a holistic view of marketing performance. Tele2 has taken the Scandinavian market by storm and now plans to use advanced marketing attribution to optimise their marketing efforts both in Scandinavia, as well as in new markets across Europe.

Visual IQ’s powerful IQ Intelligence Suite empowers clients to better understand consumer interactions and campaign successes by revealing actionable performance insights from marketing data. The technology combines a user-friendly interface with fractional attribution science and predictive analytics to recommend opportunities for improvement, enabling companies to adjust their online and offline strategies and tactics to significantly improve return on investment.

Will Burns, head of digital strategy at L’OCCITANE commented: “It is essential for us to understand the cross-channel purchasing behaviors of consumers. Our partnership with Visual IQ will enable us to see where and how our audience is interacting with the brand, and how our marketing efforts are impacting their path to purchase. Visual IQ offers a multi-channel solution that can help us accurately measure the impact of our digital marketing spend on online and offline conversions, offering fantastic flexibility and a solution that addresses our specific business needs.

Vanessa Tadier, general manager, Europe, Visual IQ, said: “It is vital for L’OCCITANE to understand the impact of its digital marketing on conversions, both online and offline. Our technology will empower the company to do just that, providing useful and easily actionable insights and recommendations for improving marketing campaigns and ultimately boosting revenue. We are excited to join L’OCCITANE on the first step in its attribution journey and look forward to working with the company well into the future.”

Emilija Frew, gobal head of online, Tele2 added: “Consumers are using a greater range of channels to interact with our brand, and we need to ensure the measurement technology we use delivers actionable insight, as well as strategic and tactical recommendations for optimisation. Utilising Visual IQ’s Intelligence Suite means we can view and optimise our marketing performance in each region against a common set of KPIs, and ensure we are reaching our audience most effectively no matter where they are.”