Lockdown has lead us all to spending more time at home, as business meetings are held over Zoom, we swap our heels for slippers and formal suits for joggers and a nice top.
Proving just how much Brits have been prioritising their comfort in this time, footwear retailer, Shoe Zone has seen a 285% increase in the amount of slippers they have sold compared to this time last year, as people opt to purchase comfy shoes over smart footwear.
With this in mind Shoe Zone were also keen to see which other items have seen a rising trend and found that joggers had seen a 104% increase in Google searches, fluffy socks a 200% increase and pyjamas 86%, showing that comfy clothing is at the front of consumers’ minds right now.
Further research was also carried out in to the cities that prioritise their comfort the most based on search volumes, revealing that Bristol is paving the way when it comes to comfort. More can be found on this study here: https://www.shoezone.com/Blog/where-is-the-uks-comfy-capital
Charlotte Maker, head of marketing at Shoe Zone, comments: “With many of us working from home, and with the colder months of Autumn setting in, more of us are thinking about snuggling up with blankets, thick socks and our favourite pair of slippers.
“Shoe Zone’s slipper sales are rocketing this year, as people up and down the country are trying to find their ultimate comfort whilst spending more time at home than ever.