London-based dragon fruit snack brand wins Selfridges’ listing

One of the newest brands on the snack scene, Soul Fruit, is celebrating after securing a new deal to supply high end retailer, Selfridges, with its delicious dragon fruit snacks. 

Soul Fruit, which launched in 2021, is aiming to excite consumers with its range of 100% natural, vegan, vitamin and antioxidant-packed snacks.

Two products have launched into Selfridges this month, Soft Dried Dragon Fruit and Dragon Fruit Chips, both targeting those health-conscious consumers who are keen to trade up to a healthier snack. 

“We love fruit and we love snacking, but we felt there was a real gap in the market for an exotic fruit-based range of snacks that not only tasted great, but also did great things for the body,” explains Natalie Wood, co-founder of Soul Fruit.

“With our Dragon Fruit snacks we’ve created products that can be enjoyed at any time of the day, and provide a whole range of body-boosting benefits such as healthy  Omega 3s and 6s immune-boosting vitamins, protein, fibre and high levels of antioxidants in each pack.

“We’re delighted to secure this deal with Selfridges, which is our first major move into in-store retail and kicks off what we hope will be a very successful year. We feel our products are a great fit for Selfridge’s discerning customer base and we can’t wait to hear their feedback.”

Vegan and gluten free, Soul Fruits Dragon Fruit Snacks are perfect for everyone and come in two formats: Chipped and Soft Dried, to appeal to those who like to crunch, or those who prefer to chew. They are available to retailers nationwide, RRP £1.79 for a 20g pack.