London Designer Outlet welcomes Next and Sole Trader to retail line-up


London Designer Outlet, the capital’s only designer outlet centre, located in Wembley Park, is welcoming two new retailers this month, with Next and Sole Trader becoming the latest big name brands to join its ever-growing retail line-up.

Fashion favourite, Next, will open its doors to the public on 18 September and will mark London Designer Outlet reaching 90% total space let.

Sole Trader became the latest footwear brand to open at London Designer Outlet when it began trading last week, poised to share in the success currently being enjoyed by other popular shoe shops at the centre such as Kurt Geiger and Skechers.

The retail and leisure destination has attracted over 4.1m visitors since opening last October, and was recently shortlisted in the new centre category at the upcoming British Council of Shopping Centres (BCSC) Gold Awards.

James Saunders, chief operating officer for London Designer Outlet’s developer, Quintain, said: “We are delighted to be welcoming yet more top quality retailers to London Designer Outlet. These latest signings mark the continued success of London Designer Outlet as a retail and leisure destination; an achievement that we are thrilled to have gained such high profile recognition for in the BCSC Gold Awards shortlist.

“Not only are we able to continue bringing in top name high street and fashion brands, but with over 20 restaurants and coffee shops, a nine-screen Cineworld cinema, and a top of the range children’s Play Park, we are confident that – from an after work bite to eat, to a family day out – London Designer Outlet provides a great social destination as well as brilliant value bargains.”

London Designer Outlet, which now attracts an average of 100k visitors each week, offers discounts of up to 70% on items from retailers ranging from Guess to Superdry to Marks & Spencer to Nike.