LoveRaw launches Nutty Choc Balls and secures listings in Asda and Holland & Barrett

LoveRaw (www.eatloveraw.com), the fast-growing plant-based chocolate brand, has launched its latest innovative new product – Nutty Choc Balls.

These vegan treats are whole hazelnuts dipped in a smooth vegan hazelnut cre&m and coated in LoveRaw’s great-tasting M:lk® plant-based chocolate before being rolled in delicious, crunchy hazelnut pieces.    

LoveRaw Nutty Choc Balls are sold in pairs and are reminiscent of a well-known gold-foil wrapped hazelnut bite product, often bought at Christmas.

They have secured listings in Asda stores nationwide and in 500+ Holland & Barrett stores.

The new launch comes after a hugely successful year for the brand, which is the fastest growing plant-based impulse brand in the UK. Nutty Choc Balls are part of an exciting new product line up for 2022 and builds on the success of last month’s new M:lk® and White Choc Peanut Butter Cups, as the brand looks to grow its share of the UK’s plant-based market, which is predicted to reach £1.1bn in value by 2023.

LoveRaw’s Nutty Choc Balls are made without palm oil and are created using a brand-new recipe, which ensures a flavour and texture closer to traditional chocolate. These vegan bad boys are a game changer: delivering deliciousness without palm oil, dairy or artificial ingredients.

The brand’s wider range of innovative plant-based chocolate products is available at Waitrose, Ocado, Co-op, Whole Foods Market and a number of small independents

Manav Thapar, co-founder at LoveRaw, comments: “Our mission is to create the best-tasting and innovative plant-based chocolate products and our new Nutty Choc Balls are unlike anything else on the market. People leading a vegan or plant-based diet have typically been underserved by confectionary brands, so LoveRaw is leading the charge to bring innovation, choice and quality to the category with chocolate products that taste as good, or better than, conventional chocolate.”

The Nutty Choc Balls will be available to purchase from retailers including Asda, Holland & Barrett and LoveRaw’s website for £1.69 from July.