Loyalty Start-up Swapi partners with Eagle Eye to build brand marketplace

Henderson: Swapi provides consumers with
something genuinely new

Start-up loyalty app Swapi has today (8 April) announced a major new partnership with the leading SaaS-based provider enabling one-to-one performance marketing, Eagle Eye Solutions, as it counts down to launch this autumn. 

Swapi has been developed to change the game in loyalty, offering shoppers a new type of ‘digital wallet’ that lets them swap loyalty points between brands – for the first time without the need to buy and sell loyalty currencies.

Eagle Eye’s AIR platform will integrate with Swapi’s custom-built technology to connect the app to their extensive network of brands to grow the Swapi market place. Eagle Eye will also support the app’s ‘swap’ capability, facilitating consumer offers, promotions and products. 

Research reveals that there are £6 billion worth of unspent loyalty points in the UK – a figure that climbs to $360 billion globally – with the average UK adult holding £47 worth of unspent rewards across multiple cards. 

Swapi has been created by some of the loyalty sector’s leading operators to address this. It will solve the problem of consumer inertia with an easy, frictionless solution that consolidates a consumer’s cards and points in one app. It then hands them power to swap the rewards they don’t want into points with brands they do want to shop with. 

Commenting on today’s announcement, Swapi founder and CEO Pete Howroyd said: “Swapi is on a mission to shake up the loyalty sector, and partnering with Eagle Eye is a major step on this journey. They are the absolute leaders in their field and will connect the Swapi app to an impressive marketplace of brands, as well as bringing a huge amount of technical expertise and experience to our start up team. We are extremely proud that they have identified the potential of Swapi and want to get on board at this early stage in our development. We’re looking forward to working with their team to bring Swapi to consumers later this year.”

Al Henderson, chief sales officer of Eagle Eye Solutions, added: “Eagle Eye is committed to innovation and we were immediately interested in Swapi because their proposition provides consumers with something genuinely new, in one simple solution. We are very pleased to be working with their expert loyalty team to provide offers and content to enable consumers to swap within the app and help the team realise Swapi’s potential in the months ahead.”