Luxco secures Ocado listing for two of its leading American bourbon brands

Luxco, the American distiller, producer, supplier, and bottler of alcohol products, has secured UK listings with online grocery retailer for two of its leading bourbon brands. 

The award-winning Yellowstone® Select Kentucky Straight Bourbon and Ezra Brooks® Kentucky Straight Bourbon have been added to Ocado’s American whiskey category to support the growth of its spirits range and meet growing demand from UK consumers.

Yellowstone Select is produced by Limestone Branch Distillery, which is based in Lebanon, Kentucky, whilst Lux Row Distillers is behind the Ezra Brooks range. 

Priced at £52 per 700ml bottle, Yellowstone Select Kentucky Straight Bourbon (46.5% ABV), features a handpicked blend of 4- and 7-year-old bourbons that deliver a pleasing combination of caramel and cherries, tempered by smoke and spicy rye on the finish.

Ezra Brooks (40% ABV) is a Kentucky Straight Bourbon made using sour mash and charcoal filtered to create an extra smooth, easy-drinking whiskey. Priced at £29 per 700ml bottle, the bourbon offers buttery corn and hints of vanilla pod on the nose, followed by a delicious flavour profile of honey, mocha and maple syrup on the palate. 

Greg Mefford, international sales director at Luxco, said: “Working closely with our UK distribution partner, Lightbox Brands, we identified Ocado as an online retailer that’s seen exceptional growth, attracting UK consumers who’re looking for a choice of international products that can be purchased conveniently online. 

“UK consumers are becoming more and more discerning with their purchases, spending a little more on products they can savour. Both Yellowstone Select and Ezra Brooks are fantastic examples of genuine Kentucky Straight Bourbons, with unique flavour profiles that will suit experienced American whiskey drinkers or those looking to try something new. We’re delighted to be working with the team at Ocado as we approach the festive season, and we look forward to building on our partnership with the addition of more products in the future to further support our European growth.”