American distiller, producer, supplier and bottler of alcohol products Luxco has secured UK listings for two of its leading bourbon and rye whiskey brands with off-licence retail chain, Oddbins.
Ezra Brooks Kentucky Straight Bourbon and Minor Case Straight Rye Whiskey are currently the only American whiskey brands that will be available to purchase from 15 Oddbins stores across the UK, as well as online at Oddbins.com in May.
Owned by Luxco, Lux Row Distillers’ Ezra Brooks (40% ABV) is a straight Kentucky bourbon that’s traditionally aged in new charred American white oak barrels to create an award-winning authentic bourbon priced at £30.00.
Limestone Branch Distillery’s Minor Case Rye Whiskey (45% ABV) is a straight rye whiskey that’s distilled using 100% American heartland grains and finished in a cream sherry cask for an unforgettable flavour and is priced at £58.00. Minor Case takes its name from Minor Case Beam, great-grandfather to Stephen Beam who founded the renowned Kentucky distillery.
Greg Mefford, international sales director at Luxco, said: “We have been focusing on growing our presence in the UK market in partnership with our distributor Lightbox Brands and the reception from UK consumers has been exceptional. Securing a listing with a highly respected alcohol and spirits retailer such as Oddbins, and to be the only American bourbon and rye whiskey brands currently listed, is a fantastic step forward for the business and further builds on our European expansion. We hope to build a successful partnership with Oddbins and we’re ready to serve its customers an authentic taste of American history.”
Ana Sapungiu, head buyer at Oddbins, added: “Luxco has an outstanding reputation for the whiskeys and spirits that it produces – each of which has its own story to tell. The addition of Ezra Brooks and Minor Case to our whiskey category not only expands our range, but it also offers our customers the opportunity to discover new distilleries and their serves. The flavour profiles of these two serves simply can’t be replicated because of their unique provenance – something our customers are increasingly looking for when they purchase.”