Luxury writing brand Sheaffer inspires London Fashion Week collection



Top fashion label palmer//harding is preparing to wow the crowds at London Fashion Week with its latest collection inspired by luxury writing brand Sheaffer.

The brands have collaborated for the fourth time with the result being a fashion collection that captures the sophistication, elegance and timeless beauty that both brands are renowned for.

The SS16 collection will be showcased as part of London Fashion Week, which runs from September 18-22. Sheaffer pens have been used at every step of the way to help the top designers create the collection – from jotting down ideas, to producing designs and then as accessories on the finished garments themselves which will be modelled on the catwalk.

Palmer//harding is inundated with offers of collaborations, but it is 102-year-old writing brand Sheaffer that captures the heart of its concept to create timelessly beautiful designs.

Levi Palmer, who created the designer label with Matthew Harding, said: “We love having a second outlet for creativity and we have found a perfect partnership with Sheaffer.

“It is such a joy to work with Sheaffer. It really is a perfect partnership because of the parallel of quality and innovation between our two brands. We are delighted to have collaborated with Sheaffer again for London Fashion Week.

“We use the pens everywhere we go, just to jot down ideas, make doodles that often become real garments and make notes. It is such a great vehicle for communicating our ideas and concepts.”

With palmer//harding renowned for creating ‘quietly beautiful’ shirts with striking design features, the label runs parallel with Sheaffer’s own dedication to crafting stylish products that stand the test of time.

The latest Sheaffer-inspired palmer//harding collection will be presented on Saturday September 19 from 3.30pm to 5.30pm at The Mary Ward House, Tavistock Place, London.

Nicola Shepherd, marketing director, said: “The Sheaffer brand has been synonymous with innovation and craftsmanship since 1913, offering fine instruments that have captured the imagination and emotions of consumers all over the world.

“We are delighted that Sheaffer has once again provided the inspiration for palmer//harding’s collection of beautiful designs for London Fashion Week and can’t wait to see them being showcased on the catwalk.”

The palmer//harding design label was launched in September 2011 with a focus on bringing directional design to the shirt. Since its launch, Central Saint Martins-trained duo Levi and Matthew have seen their collections grace the pages of many international publications, including Marie Claire, Vogue US and Elle, with their creations described as ‘the world’s most perfect shirts’.

Levi said: “The collection SS16 palmer//harding collection is inspired by contemporary artist Nathan Peter and the way in which he dissects and distills the medium he works with to understand the characteristics behind each individual element.

“Working with Sheaffer has been a catalyst for how our brand has grown in the past few seasons. Their beautiful wiring instruments make designing all the more enjoyable and the values of quality and style that Sheaffer represent parallel ours at palmer//harding perfectly.”