Lyre’s launches Classico Grande, a non-alcoholic prosecco style variant ahead of Christmas

 Lyre’s – the world’s most awarded non-alcoholic spirits brand – continues to drive further innovation within the no & low category with the launch of its first prosecco style drink in a 750ml format. Tapping into celebratory moments and the upcoming festive period, the brand-new non-alcoholic sparkling drink will be available via Proof Drinks, UK Distributer and via Lyres.co.uk from 8 November, 2021.  

Lyre’s Classico Grande will cater to the rise of moderate and mindful drinkers looking to toast and socialise with a great tasting, sophisticated drink that is suitable for any occasion. Alongside this, the premium bottle meets demand from shoppers who are looking for non-alcoholic gifting alternatives this Christmas. 

As the no & low category continues to gain momentum, following a change in consumer habits post pandemic, shoppers are experimenting with a range of non-alcoholic equivalents both at home and out with friends. Lyre’s Classico delivers a classic, dry finish, that has been meticulously crafted to create a prosecco style drink with aromas of fresh peach and granny smith, it is best served chilled in a flute or coupette. 

 Mark Livings, Lyre’s CEO and co-founder, says: “Earlier this year, IWSR reported the no and low sector will rise by 31% by 2024, as the category shows no sign of abating*. Moderation is important to consumers and Lyre’s core non-alcoholic range of 14 spirits, 5 ready to drink cans and now a sparkling 750ml bottle, enables our audience to swap in and out of their favourite alcoholic equivalent without compromising on flavour or taste. With reports highlighting almost one in three adults in the UK having trialled a no/low-alcohol beer, wine or spirit within a recent six-month period, we want to ensure our range caters to everyone and the newest edition to our portfolio – Classico – enables us to achieve this.”   

Lyre’s portfolio of impossibly-crafted non-alcoholic spirits and liqueurs is fast becoming a back-bar staple of celebrated drinking dens around the world including The Goring London and The Ivy across the UK. The brand has picked up an incredible array of medals, wowing industry thought-leaders and judging panels at the most rigorous blind tasting awards – regularly outscoring their alcoholic equivalents – including Gold at the Global Masters Spring Blind Tasting Awards and Silver at the most recent DB & SB Autumn Blind Tasting Awards.  

Lyre’s Classico 750ml bottle will be distributed via Proof and available from www.lyres.co.uk, with an RRP of £9.99. For more information visit www.lyres.co.uk and follow the brand on Instagram at @LyresSpiritCo.