Macfarlane Packaging launches unboxing study

Macfarlane Packaging, the country’s leading supplier of protective packaging, is this week launching its annual “unboxing”* survey designed to provide retailers with valuable feedback from consumers on their experiences of opening and unpacking goods ordered online.

Macfarlane’s 2017 unboxing survey revealed that 20% of packaging was not a good fit for the product, and 15% used too much packaging. Also 7% of products arrived damaged as a result of inappropriate packaging.

Laurel Granville, Marketing Director of Macfarlane Packaging, said: “We know that the consumer unboxing experience remains a top priority for retailers and presents opportunities for them to enhance their image, build their brand and reduce their costs”.

Macfarlane’s unboxing survey enables online shoppers to assess the:

  • appropriateness of outer packaging size
  • durability of packaging
  • ease of opening
  • amount of packaging materials used
  • recyclability of packaging
  • ability to use packaging for returns
  • use of branding

The online survey can be accessed at: Participants will be entered into a prize draw. The survey will be open until 30 July 2018 and the results are expected to be published in September 2018.