Majestic and Balfour Wines team up to champion new English wine styles

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2020 could prove to be a defining year for English Wines sales, with growth at national UK retailer Majestic up over 150% against the previous year. A noticeable feature within the sales is the number of new customers who have tried an English wine this year, over 70,000 of them alone at Majestic, fuelling the growth.

With the trend continuing into the Christmas season, this December Balfour are launching three more limited edition wines within their second ‘Winemaker Collection’ series. The aim is to showcase not only the range of terroir at the 400acre Hush Heath estate in Kent, but also the breadth of styles now being created by the UK’s talented winemakers.

These latest wines not only include some new takes on the English Sparkling category, including a ‘saignée method rosé’ as well as the use of rare Champagne grape varieties grown on the estate – but also a high quality ruby rich English still Pinot Noir with ‘history’. All three wines, with their specially commissioned contemporary art labels, will be launched exclusively in Majestic from 7t​ h​ December 2020.

With interest in wines grown in the UK reaching an all-time high, not least fuelled by lockdown trends and the ‘staycation’ effect on vineyard tourism, both Balfour and Majestic believe it is the perfect time to be pushing boundaries in the category.

Chief commercial officer at Majestic, Robert Cooke, explains:
“English Wine has long been an area we like to shout about at Majestic. But this launch is about so much more than resting on our collective laurels. We want to really push the boundaries of the category; to capitalise on the growth we’ve seen this year and cement the position of English wine in customers’ minds as high quality, innovative and delicious. These Balfour wines do exactly that. I think an awful lot of Majestic customers may well opt for these bottles on their Christmas table this year – which is an incredible proposition.”

Adam Williams, sales director, Balfour at Hush Heath adds: “We’re proud of how these wines look and taste – and also what they represent. The homegrown English wine scene is becoming more diverse by the day. And we are delighted to be working with Majestic to put these fantastic wines firmly in the spotlight this December. We are on the crest of an exciting wave of opinion in this country, and our talented Balfour winemakers, father and son, are delighted to have the chance to showcase these very different styles to a new and eager audience. I would urge everyone to give an English bottle a try this December, and continue to follow our story. There’s so much more to come.”