Majestic Wine and Moët & Chandon are working together to raise money for The Drinks Trust, with the proceeds from 2,000 bottles of Moët & Chandon Brut Impérial being donated to the charity. The aim is to support those areas of the industry hardest hit by the coronavirus outbreak.
The Drinks Trust, which was founded in 1886, works to provide care and support for people who work in the drinks industry across the UK. With the hospitality sector in hiatus, and many of the roles associated with it, the charity has seen a large increase in requests for support.
As of 21 May consumers can purchase a bottle of Moët & Chandon Impérial through the Majestic website and 100% of the proceeds will be donated to supporting the work of The Drinks Trust during this time.
Speaking on behalf of Majestic, chief commercial officer, Robert Cooke, said: “The work The Drinks Trust does has never been more important in supporting the overall health of the UK’s hard-working drinks industry.
With so much uncertainty surrounding the sector in the face of COVID-19, we were keen to find further ways Majestic could help – and we’re delighted to be working with Moët & Chandon to do just that.”
Alexei Rosin, managing director Moët Hennessy UK, added: “We are all facing an unprecedented challenge, and the wine industry is no exception. Together with Majestic, we want to show our support for the fantastic work The Drinks Trust carry out by raising funds for our friends and colleagues in the trade. We look forward to toasting a brighter future together soon.”