Majestic, the UK’s largest specialist wine retailer, have today revealed details of their new subscription model – ‘Wine Club’ by Majestic. The service upgrades the retailer’s previous ‘Wine Concierge’ proposition, which was launched in 2017 under Naked Wines management.
The subscription market has rocketed over the last year in the UK, particularly in the wake of the Coronavirus pandemic. It is now predicted to be worth over £1bn in 2022 according to a Royal Mail report, and is forecast to grow +11.5% p.a. for the next 3 -5 years.
Online wine retail has been far from immune from the boom, with a number of new businesses and services emerging since March 2020. Following extensive customer research, the traditionally ‘bricks and mortar’ Majestic are now also targeting the sector in earnest – using their extensive expertise and buying power to build a service which, they believe, will put wine quality over gimmicks.
According to Majestic, ‘The Wine Club’ marks a step change in wine subscriptions aimed at not only providing high quality bottles – but also educational materials, video tastings and expert advice at an accessible level.
Each quarterly selection will be themed around a key grape, region or style delivered direct to customers. Through a digital community, members will then get a chance to meet winemakers, access in-depth content about the wines and their creators, see food recipes and matching and share their feedback around each bottle.
Majestic’s director of subscription Mark Capon, who previously spent almost two decades at the UKs largest Wine subscription business Laithwaites, said: “In launching The Wine Club, we wanted to create a business which is, to its core, ‘Majestic’. This means something which is built around our strengths as a business – unbeatable accessible expertise, providing access to unique and limited wine from some of the very best producers, and giving consumers a journey to discover wine in a truly innovative way.
“We have identified 1.5 million subscribers in our target market, and have conducted extensive research to understand exactly what they want. It’s told us that it’s not just about having a token free bottle or discount here or there, but instead making sure every case is a real delight. That it educates your palate, entertains you and your friends and hits the spot in terms of enjoyment. Most wine subscribers get bored of ‘the same old thing’. Wine Club by Majestic offers so much more than the competition, and is built on our heritage, knowledge and experience,” Capon added.
The first case will be available on a strictly limited run from August 2021, with the limited availability wines hand picked by Majestic’s multi-award winning Buying Team and Masters of Wine.