Majestic opens 200th store to meet Christmas rush in Henley

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Majestic, the UK’s largest specialist wine retailer, has cut the ribbon on a new store in Henley-on-Thames, Oxfordshire, as it prepares for the pivotal Christmas trading period. The move brings the total number of nationwide stores back up to the 200 mark for the first time in four years. 

Henley is a location Majestic have been keen to open a store in for almost three decades. This new branch, together with the recently opened Beckenham store, fits into a wider store opening strategy for the retailer. Under the new management’s business plan it is placing a greater emphasis on creating the best physical experience for customers in the right locations,  in conjunction with plans to develop new digital and delivery platforms.

The Henley store features a new fine wine area, showcasing Majestic’s largest ever premium selection of bottles – alongside new branding and logo designs. The branch is in a prime town-centre location in the newly developed Gardiner Place. 

CEO John Colley said: “We are absolutely delighted to finally be here in Henley! The welcome we’ve had has been fantastic! Clearly this year there has been an immense challenge for us all, but I’d just like to say a huge thank you to our store team and everyone behind the scenes for getting this brilliant store open in time for Christmas.”

Local resident, and Majestic Customer Director, Matthew Gaunt, explained that ‘local WhatsApp group and parent meetings were abuzz with the long-awaited impending store opening’.  Already at 9am on the day of opening customers were eager to safely enter the store, with COVID guidance in place. 

“We still believe that the best possible way to shop for wine is face to face, with an expert. And the excitement around the new store, and the way our existing branches have adapted this year to the COVID situation, proves exactly that. I know that right across the UK people are facing a